It’s time we saw these products for what they are, stripped of their disingenuous branding
Artificial intelligence can create conversation-starting images in seconds, but is it the best way to promote new collections?
Tate & Lyle’s decision to remove a biblical dead lion from its branding replaces the surreal with the bland
Collaborations are tapping into the rhythmic, mechanical and aesthetic properties of timepieces
Despite a lack of exposure on screen or on red carpets, designers have found fruitful ways to promote themselves
We’ve let the priorities of fashion brands and duty-free shops override those of the hapless passenger
In an era when trademarks increasingly drive corporate growth we cannot agree on what they are worth
Replacing one’s brand risks annoying and confusing customers, and the direct financial cost can be high
Well-planned threats to ‘traditional’ foods provoke a whole cancan line of jerking knees
Pandemic helped the company grow, as social media was boosted
The tech group hopes to make its services activities equal contributors to company profits alongside hardware sales
Sales of seltzers doubled in the US between 2010 and 2019.
Whether prompted by thoughts of desert islands or tales of maharajas, targeted broadcasts are an increasingly popular marketing tool
Retailers are mining their huge customer bases in hopes of capturing digital marketing dollars
We all had a break from nuisance calls during the pandemic — so now they seem even more intrusive
Inappropriate comments by marketing executive highlight the industry’s grubby ways of thinking about young women
Not all big tech groups are ready for new privacy regulations
Disney, Nike, Volkswagen and others curtail business while rouble’s plunge hits shoppers
The ecommerce group is also benefiting from advertising revenue, but it will need to maintain its operating margin
Others can learn from Amazon’s failed social media diplomacy
Negative publicity is a reminder of the risks of schemes concocted with little thought of possible liabilities
Top brands’ promise to halve greenhouse gases by 2030 undermined by wider shortfall
Like us, our politicians construct a falsely authentic version of themselves to attract support
In her regular column, a London-based founder finds that working with social media stars is a mixed experience
Drugmakers prepare for intense marketing competition to provide annual Covid jab
